I consider myself a Designer, first & foremost. I am passionate about user experience & interaction design, committed to creating clear, usable, attractive work, and strive constantly to improve my skills and to share my knowledge through my blog www.alfonsomorcuende.com and through www.sazerac.es (a UX cocktail with a Southern twist). I have strong project management, communication, & presentation skills and experience leading & motivating design teams.
2013-present Founder and UX Manager www.UXFYP.com
UX FOR YOUR PROJECT is a company that focus his efforts in helping Startup dealing with their design and definition problems
2010-2013 Head of Design, The Ranking www.theranking.com
Original founding member of this Internet start-up, led all visual and UX aspects of the project (conceptual design, wireframing, visual design, front development, etc.)
Created from scratch departments for visual, UX, etc., including recruitment, hiring, training and day-to-day supervising of the team.
Contract and collaborate with external providers.
2009-2010 Head of Design, AT Sistemas www.atsistemas.com
Hired to introduce the design aspect into this engineer-focused technological company; responsible for helping company implement design as a key component to client projects; hired designers for various projects and clients including banks, insurance companies and news media.
2008-2009 Designer, Diximedia www.lainformacion.com
2007-2008 Designer, Orange www.orange.es
1997-2000, 2005-2007 Director of Design and Content www.ozu.es
Hired as a design intern in 1997 when Ozu was SpainÕs first Internet portal; worked on look&feel of this small start-up.
Rehired in 2005, as Head of Design and Content, after OzuÕs acquisition by Vocento (leading Spanish media company); hired and led design staff.
Created the original visual design for dalealplay.com (Spanish version of YouTube).
2002-2005 Founder/Creative Director Apple Pie
Created design company (staff of 3), providing web, graphic, logo and other design products; learned the ins & outs of client management, sales, presentations and how to fulfill client needs
2001-2002 Designer, Irlanda en Red www.irlandaenred.com
Designer for Spanish firm providing English courses in Ireland
CICE (Madrid) 2010,
UOC (Online) 2007,
Academias Colon (Madrid) 2006,
PFP (Madrid) 2004.
Copenhagen Ins. of Interaction Design
Design of digital products
La Nave Nodriza (Madrid)
Bachelor Degree in Multimedia
UOC, Barcelona, Spain (ongoing study)
Master´s Certification in Web Design
Centro CICE (Madrid)
- 1998-2000 Advanced Technical Studies in Graphic Arts Centro I.E.S. Puerta Bonita (Madrid)
- 1995-1997 Technical Studies in Graphic Arts Centro I.E.S. Puerta Bonita (Madrid)
- UX Skills:
- Information Architecture, Site Maps, Personas, User Stories, Prototyping, Interaction Design
- Visual Skills:
- Photoshop, Fireworks, Illustrator, QuarkXPress, InDesign, Flash